brand-discovery
Runs a structured multi-session interview process to uncover and document a brand's identity, producing a master brandbook for briefing designers and writers.
What it does
Use when a brand needs to discover or articulate its identity through structured multi-session interviews. Covers purpose, positioning, audience, personality, voice, narrative, and founder-brand tension across 8 modules using laddering, 5 Whys, and projective techniques. Produces a resumable session with disk-persisted state and a master brandbook (90_SYNTHESIS.md).
Quality judgment
Exceptionally well-designed skill with clear activation triggers, a rigorous session-resume protocol, concrete interview techniques (laddering, 5 Whys, projective prompts), a defined state schema, and thoughtful edge-case handling (multi-founder reconciliation, path validation, terminal-state cleanup). Slightly light on worked examples of dialogue or synthesis output, but otherwise near-exemplary.